Summer Camp and Summer Hiring
I developed and executed a marketing campaign for summer camp registration and seasonal hiring at the YMCA of Coastal Georgia. Building on the success of the No Place Like This Place winter promotion, the campaign continued the same theme to maintain a consistent brand message across seasons.
Based on a strategic marketing plan, I created a range of promotional materials including Facebook ads, magazine ads, flyers, and social media reels. These assets were designed to promote summer camp programs while also attracting applicants for seasonal staff positions, helping showcase the unique experiences and community that make the Y a special place for both campers and employees.
Facebook and Magazine Ads
Made utilizing Adobe InDesign to showcase what makes our Summer Camps so special!
Posters
Made to hang up at our Y branches to get people interested and asking questions about Summer Camp and Summer Hiring!
Social Posts
Made utilizing Adobe Illustrator, InDesign, Premiere, and Canva in order to get the word out about camp/hiring to encourage registration and applications.
Flyers
Made utilizing Adobe Illustrator and Canva to get the word out about our different Summer Camps ranging from Surfing and Canoe Camp to Cooking and Sports Camp. Flyers were also made to promote summer hiring, specifically Lifeguards and Camp Counselors.
