Annual Campaign

For the annual fundraising campaign at the YMCA of Coastal Georgia, I developed the visual identity and supporting marketing materials for the organization’s largest fundraiser of the year. Inspired by the region’s coastal location, the campaign centered around the theme “Making Waves,” symbolizing the impact the Y creates throughout the community. I designed a cohesive set of promotional assets, including flyers, posters, and social media graphics, ensuring consistent branding across all platforms. The campaign visuals were created to engage donors, communicate the Y’s mission, and highlight how community support helps the organization continue making a difference.