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My Impact
Led the planning and execution of the winter membership promotion for the YMCA of Coastal Georgia, highlighting the unique community, programs, and character of each branch. I managed the full creative process, from campaign planning and content capture to designing and scheduling social media posts, all while aiming to authentically represent members and increase engagement. Compared to the previous year’s winter membership promotion, the campaign significantly improved social media performance, reaching over 228,000 people, generating 387,000+ post impressions and 27,000+ video views, while increasing link clicks by nearly 80% and strengthening overall engagement through reactions and comments.
Reels
Made utilizing Adobe Premiere and Canva
Reel Concept 1: YCONs
This reel series highlights individuals across each branch who embody the spirit of the Y, known as our “YCONs.” Each video shares a personal story about how the Y has impacted their lives and the role they play in strengthening the community. Bringing these stories into a digital space allows us to showcase the strong sense of connection at the YMCA of Coastal Georgia while highlighting our community online and expanding the reach of these meaningful experiences beyond our branches.
Reel Series: No Place Like This Place
This reel series was created to highlight why there truly is No Place Like This Place at the YMCA of Coastal Georgia. Each video showcases a different branch and the many communities that exist within it. From pickleball groups and spin classes to childcare services, the reels capture the diverse experiences and connections that make the Y more than just a gym. Together, they highlight the unique programs and sense of belonging that define the Y community.
Reel Series: Branch Spotlight
This reel series features interviews with branch directors from across the YMCA of Coastal Georgia, highlighting what makes each YMCA location special. In each video, directors share their perspective on what defines their branch. The series was created to showcase the unique character of each location while reinforcing the broader impact and connection found throughout the Y.
Static Posts
Made utilizing Canva