YMCA Critz Tybee Run Fest

For the YMCA Critz Tybee Run Fest, I supported event marketing through both digital and print design. I created and managed social media content including reels, photo carousels, and Facebook ads. I also captured event photography and posted real-time content during race weekend. I managed sponsor promotion, ensuring all partnership requirements were met through brand spotlight posts, social media tagging, and promotional materials featuring sponsor branding. Additionally, I designed print assets such as banners, magazine ads, flyers, and other on-site materials. My work contributed to measurable social media growth, generating 27,868 video views (+123%), 672 link clicks (+134%), 97,355 people reached (+8.9%), and 173,873 page impressions, along with increased engagement through 266 shares (+13%) and 215 new followers (+10.8%).